Audi's Die Geschichte der Audi Markenzeichen

In the book Die Geschichte der Audi Markenzeichen, AUDI AG presents an overview of this wealth of signs, badges and symbols for the very first time.

Audi growth in Asia-Pacific region

Audi reported increasing sales in May in the Asia-Pacific region as well as in important European markets. The brand with the four rings also registered its third consecutive record month in China.

New ABT AS3 based on Audi A3 Facelift Revealed

ABT has released a tuning kit for the facelift Audi A3. The tuner calls it AS3 and it’s more than just a cosmetic surgery. Getting into the exterior detail first we see that ABT has modified a few components such as the front grille, the bonnet, the fenders and the front bumpers. Even the front LED lights have changed shape form the standard bulbs.

The rest of the bodywork is made up of new side skirts, a front spoiler insert, fender inserts and a rear apron. ABT’s recognisable four tailpipe unit gives the cars more presence. ABT AR or BR alloy wheels measuring 18 or 19-inch are recommended for the AS3. The suspension has been lowered by 35mm to improve handling and agility.

Audi engineers focus on cutting weight to improve handling and performance

While Audi plans the next-generation of its lineup, the German automaker is completely rethinking the way it engineers it cars with a focus on cutting weight. According to Audi’s director of technical development Michael Dick “hybrid and electric powertrains and lightweight construction” are priority for the next-generation version of Audi’s MLP (or modular longitudinal platform).

Weight reduction is very important, Dick said. It will be the ”basis for the electrification of the car.” He said that dramatic weight-saving technologies will also be applied to Audi’s conventionally powered vehicles since it allows them improved handling and better performance.

The first prototype of Audi’s MLP program is a S5 coupe that is 400kg (880 lbs) lighter than the current production model.

Dick said that even though the experimental S5 is powered by a 230-hp 4-cylinder, it lapped the Nurburgring a whole 8 seconds faster than its V8 sibling.

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Source: AutoCar

Audi R15 TDI's Le Mans début

Logical lightweight construction, downsizing, efficiency and the best possible aerodynamics the same subjects which currently occupy the brains of the automobile industry development departments are also key elements in the 24 Hours of Le Mans held for the 77th time on the weekend of June 13/14.

2010 Audi TT RS is ready for its closeup

Audi TT RS Coupe and Roadster -

Audi has released a plethora of new beautiful photographs of the Audi TT RS Coupe and Roadster, and it just makes us want them to change their mind about bringing the car to the United States even more. After all, what's not to love? The 2.5-liter turbocharged five-cylinder puts out 340 horsepower and 332 lb-ft torque running through a six-speed manual transmission and Audi's quattro all-wheel drive system.
It also comes with other goodies like a stiffer suspension, five-spoke 18-inch wheels, more aggressive exterior styling, Alcantara /leather sports seats, and more. Why wouldn't we want a TT that has all that? More details on the car can be found in the press release after the jump, and dozens of new high-res images are available in the gallery below.

Forza Motorsport 3

Forza Motorsport 3

Autoblog visited the official unveiling of Forza Motorsport 3, Microsoft's latest racing title for the XBox, at the E3 expo. With graphics playing on numerous flat screens that, to borrow the phrase, moved the game on, and with the backing of an Audi partnership and a gleaming red R8 V10 on a plinth among the crowd, everyone involved was bullish enough on FM3 to make an actual bull think "Better watch out for those guys..." In fact, said Dan Greenwalt, the lead developer at Microsoft's Turn 10 Studios, said "We already made the best racing game the last time, with Forza Motorsport 2." Forza Motorsport 3, he said, signaled that "We were out to make the best game." Follow the jump for the story.