It seems that Audi was pleased with last year's Super Bowl ad, because this year they've decided to go with another ad during one of every year's most anticipated sports events. This time, they've decided to go with an ad featuring Jason Statham (one of the coolest actors around, with movies like Crank, Snatch, Death Race), the actor who became famous after doing all sorts of stunts in a BMW 7 Series, an Audi A8 W12 and an Audi S8, in the Transporter movies (the first one was really good, but still, all three movies were fun to watch). In this year's ad Audi continues to send warnings to "old luxury", the spot featuring a high-speed journey through luxury automobiles in American history, sending the message that some things are best left in the past. The ad was created by Audi's advertising agency, San Francisco based Venables Bell & Partners and it was shot on-location in Los Angeles.
"After an exceptional last two years, the Audi brand has experienced unprecedented growth, not just in sales, but in awareness and excitement," said Scott Keogh, chief marketing officer, Audi of America. "Every new model we introduce is making more and more consumers stand up and take notice of the single best line-up in the market. Last year's spot sent the message that Audi was truly redefining luxury. This year's spot will ensure that everyone realizes that Audi is the best choice, period."
"In addition to having had the opportunity to drive Audi models in several of my films, I drive one in my personal life, as well. I have always loved the mix of style and performance they offer," said Statham. "I am thrilled to be affiliated with a company I so believe in on the biggest stage in American television."