Friday, February 6, 2009

Audi spends more than $6 million on not so great Super Bowl Ad featuring Jason Statham

Audi Super Bowl Ad Jason Statham

Last week we were very delighted to hear that, after last year’s great Super Bowl ad, Audi will once again air a commercial during one of the world’s most watched sports events. Not the mention that the news about Jason Statham, one of our favorite actors, will star in the ad made us even more excited about it. However, yesterday we got the chance to see a 30-seconds cut of the video, with Jason running away in a Mercedes, a BMW and a Lexus before finding the perfect getaway car, a supercharged Audi A6. Let’s hope that the full 60-seconds spot will make us change our minds, because from what we’ve seen so far, we’re really dissapointed. I mean, it’s not a bad commercial, but we were expecting something a little more exciting or funny. And considering the spot cost at least $6 million (NBC is charging $100,000 a second for Super Bowl ads this year, plus production costs and Jason’s payment), they’d better show

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