Sunday, May 10, 2009

VIDEO: Audi releases trailer for Super Bowl commercial, making of the "Chase"

Click above to watch video after the jump

While the Detroit 3 have all taken a pass on advertising during this year's Super Bowl, Hyundai and Audi have stepped in to fill the hole left by the domestics. We still haven't seen the Audi commercial in its final form, but the automaker has released a teaser of the commercial, along with a "making of" video that documents/promotes the ad. Judging from what little is said in both videos, Audi is planning to portray it's rivals, Mercedes, BMW and Lexus as the champions of the 70s, 80s and 90s, respectively. According to Scott Keogh, Audi's marketing boss, the message is "today and in the future, it's Audi's time." Will the spot help Audi sell more cars? Who knows? But it certainly has plenty of entertainment potential. Hit the jump to check out both videos.

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